I love TV. And I love Mad Men. 

Because it has ideas. It has history. And it has fascinating characters. 

Its three key ingredients reflect my history.

Copy. London, Mexico City. McCann, Gravity Global, freelance. 6 years. Spanish and English. Lessons: think bigger, research consumers and insights, tell stories in words, in frames, in seconds. 

Journalism. London. Freelance. 3 years. Spanish and English. Lessons: think of deeper questions, research humans and habits, tell stories in pages, paragraphs, docs, podcasts; long, complex, deep. 

Fiction. Everywhere. All the time. Spanish and English. Lessons: think philosophically, research art and how it connects us, tell stories in scripts, prose, poems; free of formats, expressing myself. 

Should I “pick a lane”?

No. I do all three. Because the three complement each other perfectly. 

And it’s who I am. 

A strategist. A researcher. A storyteller.

A Mad Man.